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Building and managing a great Mobile optimized eStore is difficult.
Business success online is hard. You probably need a team that has the right skills mix to deliver a fantastic user experience with exciting products and services. And you need to be found online; located in Google Search Results Pages in a prominent position. That’s hard too.
Google is moving into more transaction flows to monetize eCommerce. Take the brand new Google Travel for example. Muscling directly into competition Expedia and Bookings — where more than 75% of global travel happens. https://www.google.com/travel/
The Google Trip (planner) App has been shuttered (versus the Google ‘Website’ web pages ); while Google Travel (interestingly named Trips) is ready to book all your travel requirements.
The early response from the OTA platforms like Expedia and Booking.com (Online Travel Agency’s) is to boost brand stickiness on the Web and with Apps tightly couple into the Mobile phone OS and available in the App Stores for download.
Google is vacuuming up many different Web assets and reassembling them into Web pages that perform valuable functions for users. Not to worry. There are plenty of problems for which online solutions can be built.
There are plenty of niche opportunities for entrepreneurs that can scale into enormous useful capabilities on the Web.
For example a new breed of Website frameworks and modularity is available to more rapidly build our your business vision. For one, purchases that streamline the purchase experience on Mobile with less ‘hops’ and clicks while building purchase confidence for the user. Building eStores right into the ‘backside’ of Ads / Promotions seems obvious; and it’s available on Instagram. For some reason, not everyone is rushing to Google to build or advertise their Website or Online business? There is a huge knowledge gap in what it takes to be successful online.
Maybe getting on the Google Map without being “all in Google” initially is a good start online? A simple Web property the first step ? How about a method to achieve both benefits — 1) getting your business on the Map and being found in Google Search Results … and 3) improving what you have online into a cohesive Web asset.
This is a compact Mobile eMarketplace that manages most aspect of someone’s Web business to grow online. And their are interesting hooks with Google without going “all in” Google.
https://demandnearby.com/
This is not ready for prime time use; but it gets ‘good enough’ to launch and test market more rapidly when out in the wild on the Web.
This is an airbnb look-a-like Website that has found a great niche.
It features a ‘headless’ frontdesk for users to book and pay for reservations right on the Website with no onsite front desk personnel at the guest ranch.
Additionally the Website promotes the region and manages the regions calendar of weekly events to provide and influence the ‘voice’ of what is happening; and enjoy substantial goring Web Traffic while being recognized as the emerging “go to” for fresh information and eCommerce.
We are involved in building rapid functional prototypes ( more than minimum viable products – MVPs) to quickly test business opportunity.
For example this a Web Traffic winner in Organic Search Results — out competing Diamond Resorts International and other large Hotel brands like VRBO (Expedia). It’s on track for 1,000,000 annual Web hits
Transact with eMerchants from inside the Business Listing – Map Location – Ad or Promotion … without Leaving to a Different eStore. https://demandnearby.com/transact-from-promotion-into-estore/
Mobile eCommerce is changing rapidly with astounding growth. We work on Mobile web properties and eStore every day. So we decided to write about it the intersection of Mobile information and commerce.
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