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We started building limited Google Entity Stacks (Google’s Products) to boost relevant Website Traffic when I started working closely with the live Google Map APIs on Websites to enhance mobile discovery in a localized area. We were promoting affiliated business in the area on the Map before this had a naming scheme.
Additionally, we were a beta customer in the new Google Travel property facing (which is the new User Interface ‘product’ where Google pulls together “everything Travel”) like the Expedia, TripAdvisor or the Booking.com family of websites.
Link directly from Google’s Properties (Products) to your Website (Backlinks) and some Google My Business (GMB) associations.
- This is an excellent way to build out valuable authoritative Backlinks.
- Boost your Local Google Search Engine Results Page Rank.
- Build Proximity relevance
Like anything else Web, it’s controversial. I don’t often use the word SEO; it’s to vast and new clients think it’s mysterious and untrustworthy … no matter how much explanation happens it usually translates in a language from a different planet. I talk about specific deliverables, benefits and potential ROI. And using Google Maps and a Google My Business Directory Listing is highly beneficial!
There are a few Google Entity Stacking explainer videos I have watched multiple times to understand the subtle nuances involved to make this work really well.
https://reviewsarena.net/marketing-software/google-authority-stacking/google-authority-stacking/
If you just want to focus on Map Pack Stacking then check this link out. We had done this in the Adventure Travel business and didn’t even realize that it had a name!
Boost up a particular business segment! It’s very possible that related business will work together to cooperatively advertise – like Auto dealerships with slightly different inventory. Build out clusters of related businesses with high quality authored articles tied into the “money” Website. It’s worth reading up on.
Each Business Listing has a thorough relevant and authoritative article included with a Map Pinhead www.pinhead.com
Watch the Video and learn more about legitimate manual “whitehat” Link Building with Google Properties (YouTube, Google My Business and Google Maps). Substantially increase Trust flow and build domain authority with Google docs, spreadsheets and slideshow. You decide if it’s sketchy. As far as using “Article Farms” (PBNs / blog aggregators) to get Backlinks ; if it supports your business topic with quality material, a link would be fine. If the intent is dubious; forget about it.
https://www.konker.io/services/25117?page=2#ratings#ratings#ratings#ratings#ratings#ratings
“Basically, “Google Entity Stacking” is a self-service Link Building Technique, where you post backlinks to your Website from Google-owned properties like…you said it…Google Maps. Highly authoritative backlinks posted there are registered very quickly and are fed into Google’s ranking algos”.
https://www.quora.com/What-is-Google-Map-Entity-Stacking-and-how-do-you-complete-the-process
Live Google customized Maps on your Website are a ‘thing’ now.
And promoting your neighborhood “On The Map” by clicking “On The Pinhead” is a good thing too, if you can get your head around that. Getting on the Map from a Google My Business Profile (location authority) provides another indexed entity to elevate your local search engine results page ranking.
Website Backlinks (versus Outbound Links) are highly important to growing healthy Web Traffic. Interlinking Google sites and properties (Google’s Products) to create and share out to the public will generate as much new and repeat website traffic; if your content is relevant to them.
Author the best content to match the search intent and win!
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