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Data shows a large uptick in mobile search-driven (voice assistant) from brand loyalty to convenience.
The business that pops up first when the search is typed in and receives an unbranded query result could very well win over brands.
Great article from StreetfightMag
“Voice doubles down on this move toward convenience because potential shoppers, especially those resorting to voice because their hands and eyes are otherwise occupied, may only receive one search result from a smartphone assistant. That is especially pertinent for automotive search, a key category for brick-and-mortar stores looking to maintain their edge over digital counterparts.”
