How often do you drag that little yellow character on Google Maps over onto the …
Read More »Mobile Web #13 — The Rise of Unbranded Search
Data shows a large uptick in mobile search-driven (voice assistant) from brand loyalty to convenience. The business that pops up first when the search is typed in and receives an unbranded query result could very well win over brands. Great article from StreetfightMag “Voice doubles down on this move toward …
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