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Own Your Mobile Web Web Code. Scale Up Affiliate Traffic — KaBoom … More Website Traffic
Developer Log:
Produced annual Web Traffic trajectory towards 1,000,000 annual Organic Website / Google Business Directory Visits*.
- Architected and reconstructed the Online Digital presence, Online Partners & Services offerings in under 16 weeks (~100K per month click rate) — includes clicks from Google Map, Google Travel, Google Mobile Discovery / Search / Places, YouTube and the Google Business Listing Directory Profile (a.k.a GMB).
- Significant web traffic traffic boosts from Expedia, Tripadvisor, Airbnb and Booking.com; which are global brands that represent more than 20 global travel and leisure Websites. Also credit card fraud protection and co-op promotional platforms that are optimized for mobile.
- Improved backlinks with other prominent domain authorities
- Developed more inter-website Page Links (hot links with-in the website itself to guide the user).
- Other websites don’t know they need you – reach out to them and link up.
Summary: See great referral Traffic coming off Google Maps. Places traffic is asymmetric with Search. Customer’s Traveling from long distances and plan their vacation accommodations so Social Proof, Brand Affiliation and Reviews are important. They are clicking on Google Maps for context and regional Discovery information.
- Get local comparisons on the Map since there is adequate meta data on the Maps Markers ( the Pinhead ! ); like price & location data.
Google Maps (Travel, Location, Discovery) becoming critical to the success of Mobile friendly Websites.
https://demandnearby.com/location/
* See section (e) below for Affiliate generated Traffic and Revenue share partners.
Problem / Challenge: Airbnb disruption to Hotel pricing, profit margins, competitiveness and ability to achieve value uplift for Services delivery is substantial. Rapidly turn-around/differentiate Online presence, Services offering and Physical property competitiveness.
Proof of Concept Concept and Execution: Reconstruct Services offering, broad global digital presence and reposition select physical aspects of existing boutique Hotel, guest ranch and bunk houses to better compete on value; services, tours and merchandise. Delivering significantly improved financial trajectory.
Goal: Establish fresh Mobile 1st eCommerce Web presence expanding Services, Tour relationships, Global Affiliates and Merchandise offerings utilizing ‘headless’ Hotel Front Desk implementing reservation booking engine on the Website. Offer substantial global payment options and gateways to encourage conversion.
a) leave original 12 year old Website intact – which is not Mobile friendly – to repurpose and harness positive digital social proof / social trust evidence scattered all over the internet.
b) utilize the latest Google software tools in Google Map API, Search, Discovery, Web Apps, Listing Directory (GMB), Hybrid Website, Google Business, Profile, Street View …. Places (location context).
c) evaluate both simultaneously 1) Google Mobile App / Hybrid Website (beta) and 2) Mobile optimized eCommerce Website based on the WordPress framework.
d) Build Social Media presence on Facebook Business, Instagram and WhatsApp. Interconnect Website(s) into social media activity (utilize new features: Facebook Messenger Web Chat, Facebook Store, Purchase on Instagram.
—- Yes —- There are multiple Domain names now for the business which is part of the performance (confusion) testing with Google Indexing (Page Rank etc)
e) Partner with premier Affiliates in Travel, Hotel, Food Nightlife and Adventure Entertainment to boost global exposure; driving increasing revenue and improving conversions utilizing their massive Advertising Platforms.
- Google Lodging
- Expedia ( VRBO, Home Away, Travelocity … )
- Booking Holdings ( Booking.com, Kayak, OpenTable )
- TripAdvisor
- Airbnb
f) Expirement with Google Ad Platform and Facebook Advertising Network.
- Note – we kept the project Organic; but are ready to target advertising audiences, build the audience attributes, develop and launch Ads.
