Authoring Content?
Get notorious. Get located. Be Found.
How are you going to get found in a Google or Bing Search Result to be considered as a viable source to transact?
Yoast is an insider with Google Search knowledge. https://yoast.com/seo-copywriting-mistakes-you-should-avoid/#utm_source=newsletter&utm_medium=email&utm_campaign=november-3-2020
And they have great Content for you to learn some of what they know about getting found on the Web.
Your Website needs great focused Content with a target audience in mind. Period.
Google bot can tell if anyone cares to read it.