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Selling on Social?
How do customers find online shops?
WP Engines reports that — “43 percent, so almost 1/2 (half) of e-Commerce Traffic, comes from Organic Google Search.”
…. and Facebook drives nearly 2/3 of Social Media visits (over 23M) to Shopify eStores.
That’s with Organic Search methods. Not with PAID Search; where you dump in a tidy sum of CASH to Google, Facebook, WhatsApp, Instagram or Amazon etc for digital Ads that land all over the Web – YouTube, Google Shopping, big Websites with good Domain Authority …
Which means that really good articles, great targeted content and solid useful Websites that Google decides to associate with THEIR BRAND high up in the Search Results Pages.
“This means that search engine ‘optimization’ is an absolute must for anyone wanting to succeed in the e-commerce sector. What is optimizing ?
Partnering up with huge Online Travel Agencies like Tripadvisor and Expedia to get their referral traffic — for a Fee of course — works well too. It takes a decent sized marketing budget to perform well and grow an eCommerce business since getting located and found online is very challenging.
Your NAP Directory Listing or Website must show up in a prominent Google Search Page Result or on Google Maps when a local search is made. Why would you ever use a Directory Listing ? https://www.lookhere.buzz
Directory Listings provide additional topic or maybe location organization on the Web providing intelligence to search engines and page indexing with the ability to process more specific topic and content understanding driving additional Social Proof and trust legitimacy to surface the article, product or content back to the user to consider. The more good links Websites have with other good content locations; all the better for Page Rank.
Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales conversions?
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Social Networks are a Traffic Source for Online Shops.
The largest social network (Facebook) also dominates referral traffic and big order numbers on Shopify. As a consequence, your e-commerce solution better play well with Facebook, Twitter, WhatsApp, Instagram, Google Shopping, YouTube, Amazon … and more.
Check out this Infographic on Social Commerce (source Shopify)
https://www.shopify.com/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic
In fact, 53 percent of buyers state that Facebook informs their purchase decisions.
Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85%
But wait! Reddit is the 7th most visited site online and considers itself “the front page of the internet”.
How to Use Reddit For Business.
READ THIS. https://www.shopify.com/blog/how-to-use-reddit
- Reddit is STRONG generating Referral Traffic for products and services in the Electronics Industry.
People are generally wary of direct marketing messages from a business.
What if you could recruit customers to your team as marketers, content producers, photographers, and influencers who are willing to volunteer their support? By incorporating user-generated content into your marketing efforts, you can.
https://www.shopify.com/blog/user-generated-content
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