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Get Found. Boost Online Traffic.
Your Google Business Profile Put’s You on the Map!
Google really wants to help you Be More Visible and Boost Your Website Traffic ( … and position the new Search page layouts to facilitate more of the transaction within the Google properties).
A totally separate Google Profile in Google’s Business Listings starts many things into motion to reaping the rewards of having a better online business presence.*
*A Brick & Mortar Business Address is Required. Sorry to Online eStores only companies. Stay tuned. https://support.google.com/business/thread/1856553?hl=en
You’re confused? You already have a Website? Your Website is probably not tightly coupled into Google’s Business Listing Domain helping you get found, get more traffic and boost your conversions. And offer you a gateway to being on the Google Map competing in your locale area.
When your business ends up in a Search on a local Google Map in Mobile being one one 3 competitors displayed in a 3 Pack format — You will be able to differentiate, compete for and earn more business. No doubt.
Your existing Website is a featured listing in the Business Profile. More on that later.
I have spent one year involved with Google as an Independent Google Product Expert with Google 3rd party Mapping applications, Google My Business, Google Ads, AdMob, Google Guide and starting to move into Street View Maps.
I have taken a number of clients thru this puzzling journey; which appears simple. It is very powerful and has elements that are ‘initially’ clear and straight forward; but this has evolved from Google Places and probably parts of Google Ad Words into Google My Business. It’s solid but evolving rapidly. Get on board.
A Google Business Listing or Profile (Google My Busisness – GMB- ) is a separate container in Google that starts to feel like a mini Website within Google’s realm. Go with it! I have achieved up to 50% of the screen real estate on the Google web page UI sitting on Google’s server complex. Mostly FREE.
How does that not boost your visibility AND conversion potential ? It does.
If search is queried by a User, Google will more rapidly display this Google Profile data, it will load lightning fast on Mobile, format great for all screen sizes and rapidly give the user a quick summary ( a Snippet is different ) plus a bunch of other great stuff that enriches your Business Listing much more prominently on Google* ( format can be different depending of direct query versus long tails)
Great photo’s matter; we have posted as many as 175! And a 360 degree experience can be posted as well.
Products and Services offerings are summarized.
Reviews/Ratings are summarized from Google; I am still looking for a Social proof / trust “consolidator” from all over the Web, which Google says you can use to aggregate them into one list; but Google does not publish the affiliates.
Did I say great bright crisp photos matter ? Mobile screens are not on bright – the battery savers are on. Your photo’s must be Mobile optimized and bright !
You have the opportunity to Post promotions and offers and cool happenings ( unless you are a Hotel )
Copywriting matters. Mobile screens are small. Get to the point or CTA …. fast !
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