Mobile Web #27 — Get a Pinhead! NEW Google My Business (GMB) Virtual Offices and Service Area Business (SAB) Guidelines.

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Author Note:  These are my private Hack notes which are messy; from  nuanced interaction with Googler’s over 3 years on real projects with my money. My perspective is different when not playing with your funds!

Our best skills are in building Domain Authority Web properties to share great Web Traffic for others’ to utilize to accelerate their business goals.

— the content might get refreshed — but it looks good enough for now — to get the point across eh ? Fast and good writing trumps pretty and weak.

Google has been listening to businesses users! Here is the challenge to launching your Business Profile on Google …

Eventually you will get a >Pinhead< (the dot on the Google Map!) officially onto the Google Map to better locate your business in a Google Search; to be found and conduct way more commerce. Remember Officially “Verified” GMB Pinhead is a “Thing” on the Map. You will Thank Me/ Us when your business doubles and triples in Revenue. Your responsible for the margins;

Street Cred: You should listen further since this is Organic “Earned” Traffic related to Adventure Travel. Another topic for another day.

Ramping from over 60,000 Hits a month in 8 months to 1 Million+ Hits/Year has been a “mother load” Earned Media Website using:

1. Great Mobile Website Framework
2. Focused Subject Matter Content (See #3)
3. Domain Authority (Authorities)
4. Map Stack techniques
5. Page Interweaving
6. Page Load, Speed, Edge Media …. and tons of SEO | SEM just winging it along the way with willing Clients
7. Web pages that have really good useful content for the audience!

This is a way better read since we put our money where our mouth is. 

Continuing on the Get On the Google Map thread …

1. If you have a ‘legitimate’ (per Google GMB Policy) brick and mortar business conducting commerce — with staff member(s) — then you’re likely to — eventually — get a “Verified” Pinhead located on the Google Map. Whew. Seriously people — you have to jump through many ‘hoops’ to get on the Google Map — it’s not a slam dunk for sure. Just waiting for you Magic Code mailed to you is stressful. What’s that? Way too many business owners give up; not realizing the enormous power of being found and getting located on the Google Map! Your “UnVerified version doesn’t get the Super Powers, nor incredibly cool features that a ripping fast business website — optimized for Mobile — has with the real “Verified” location “Pinhead(s)”. Plural. There is a reason for the detailed verbosity here and nuance. Read On!
2. By now your might have realized we are www.Pinhead.cloud for a reason!
3. Virtual Office Businesses must have an office staffed during business hours — or No Profile Listing Allowed. Think Service Area Business servicing customers in vehicles or bikes or carts … what-ever. Drive around and Service your customers! Cool. Get on the Map.
4. Online eCommerce “Non-Location Location” Store (is PROBLEMATIC) run out of your Home. This business model is persona non grata to get on the Google Maps. And your Regis ‘Remote Office’ will get nixxed like Nikki Six. Google has AI everywhere — they will shut it down.     https://support.google.com/business/answer/3038177?hl=en
5.  Separate Office Locations — Cool! — once again must be staffed by your business staff.
6. “Storefront vs Service-Area Businesses (SAB). If your business doesn’t have a storefront with clear signage but Travels to Customers at their physical locations –YAY! —  you’re allowed ONE service-area Business Profile. If you’re a service-area business, you should hide your business address from customers.” — provided by Search Engine Roundtable 
7. Some SABs can have multiple listings if they have different staff in different locations. Google wrote “If you have different locations for your service business, with separate service areas and separate staff at each location, you’re allowed one profile for each location. The boundaries of your profile’s overall service area shouldn’t extend farther than about 2 hours of driving time from where your business is based. For some businesses, larger service areas may be appropriate.”
8. There is No Book that Google produces that keeps up with Google speed of thought, on-the-fly expirementation and the product facing definition. You have to be — In The Game — to play it every day and get the expertise to win at the cash register.
9. The brand new crazy cool features in GMB — Google My Business — and how they are presented in the Google User Interface (looking like they came magically from Google; which they did) … will become your Business Website in the near future. Bet me! Wait ’til you see other Google Properties like: YouTube, Shopping and Travel evolve at head spinning speed.
10. Digression #1: Tucked ‘behind’ the Google Map “Pinhead” is a cleverly located a mini business Website that Pops Up — when pressing on the Pinhead — it really looks like a piece of Toast! Not a joke. It’s great for Automotive and Mobile Apps so you can see a minified version on a smaller screen — and not crash the car or walk into a wall … Click on the minified toast version and — of course — get an option to see the whole Website.
11. Digression #2: Google My Business Profiles | Business Listings will become the defacto for most Websites on-the-Web … presented on Google Branding pixels from: — a)  using lots of data scraps (signals) located around the Web on your business that Google has vacuumed up (rich info snippets) that help create the Infamous 3 or 4 Pack on the SERPS (Search Results Pages). Did you ever wonder where that Business Profile Power Page came from?  — b) the data assets and info put into Google My Business (GMB) in a very structured and “Verified” or “Unverified and restricted limited method. Whaaaat?  Yes. You got it — photos, videos, and more videos, promotions, blog, product catalogue, events, your Map location and directions, NAP (name – address – phone) … and on and on
12. Digression #3: Google also has radical AI | Machine learning tools (has been in beta) to build out a new age Business Website “Thing” (seperate from the GMB “Profile” but most likely highly intertwined and an advantage for your business). Free Domain name for 1 year or pick your own cool URL for something like $10 bucks. It has Buttons for Buy, Quote, Info, Learn … and other cool expirimental features and capabilities introduced with ridiculous frequency.

RECAP:

1. Google has a FREE Business Profile for your Business on Google My Business (GMB); Virtual Non-Location, Service Area Business (SAB) or Brick and Mortar. Start with a “Non-Verified” Business Profile and go from there. Or Hire Pinhead.cloud to help build out the whole capability … which is way beyond what you’re imagining!
2. Google has an Auto-Magic Website Builder that delivers a cool Mobile Business Website optimized for smaller Mobile screen viewing sizes (and likely boosted for commerce with GMB).
3. Google has a train load of new features and capabilities rolling out inside GMB — you’ll need the cool Marketing Content (think Advertising and Promotion) to utilize the technical functionality and effectively target the Audiences. Youtube Videos, Youtube Channels, 360 AI Video Tour right into your Store or Shop, Great photographs, Panoramics, Aerial camera-coptor pics ….
4. Connect your refreshed Mobile optimized Business Website into GMB as a Front End driving Traffic.

Get started. You’re falling behind in eCommerce. Talk to us about your project today. 

Good article on Search Engine Roundtable

https://www.seroundtable.com/google-my-business-guidelines-30174.html