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This is a great article on a very confusing topic with Google business users trying to get more advertising impressions and conversion monetization; from users using looking for solutions on Google Search and Maps
How does a business benefit from a Google Business Listing? How much does it cost to be in Google’s Business Directory to have a business profile? It’s a gateway into Google Maps so your business can be found.
https://thrivehive.com/what-is-a-google-business-listing/
How does a business appear right on/in Google user interface, maps, business profile and knowledge panels ?
A Google Business Listing is “considered a combination of an online directory listing and a social media profile” which enabled social posting and an audience engagement interface.
Do online Business Directories on the Web work to get more potential customers? Why are they important?
Where is Google Messaging? Can I communicate directly with my potential customers within the Google Business Directory? YES
Google Messaging is a feature within the Google My business Mobile App! Download the App.
Further optimize your Google Business Listing with these great tips (from Hootsuite)
https://adespresso.com/blog/google-my-business-guide/#Messages
