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Much talk lately about how and where Google draws the line in the ‘cyber-sand’ when placing both PAID and EARNED Advertising on the increasingly wide and deep Google Web Platform “Facings”. Expedia’s advertising recently relegated pretty much off the bottom of the Mobile screen and onto the bottom of the Google Travel page(s) – smooshed by the intro of Google Travel (Flights, Hotels, Packages …). And that’s that PAID advertising after Google Places ITSELF. Where did really great content ( articles, blogs, photos go?) Ohhh … and I forgot to mention Google Pay front and center to get into the transaction flow thru payment gateways and credit processing (collecting interest on credit debt is pretty cool too) . Full Disclosure: I use them all as well as a plethora of others’.
Read this study on the rapid changes in Google Ad placement and other fun facts;
Zero Click Search Results is here to stay. Google’s gigantic vacuum finds stuff for you and places it conveniently for your viewing pleasure. Much of it ‘repackaged’ subtly in the Google UX. It is really amazing and powerful. If BING were player in Search the noise level might be lower; maybe. Seriously, getting to Page one of Google Search Results on a Mobile Phone ( I have consistently accomplished that!) was remotely possible … until The Four Seasons pushed me down from the imposter PAID Ad placement #4 in the well known 3 Pack “Stack” on the left panel of Search Results (it’s now 4 … more on that later — kinda Rude huh? ha). Google premium spaces or ‘slots’ with placements unrealistic high on page one isn’t a very plausible goal anymore. BIG players PURCHASE those ‘slots’ with big bucks of PAID advertising to Google.
So what’s new with EARNED Advertising? Grinding out regular great content that your readers love and share! Fresh relevant mobile friendly content in context IS working to get noticed in Search Results. And your new goal is landing on the Google Map (Pinhead clever huh). Better content will get additional placement ‘recognition’ and a shot at a customer converting into your cash register.
Read this independent study on Google Search locating train loads of their own Google Products and Services back to you in the Search Results. They have great useful stuff and amazing technology! Seriously.
But the World and the ‘level’ competitive playing field all tilted at the same time and it’s overwhelming … and a bit unfair?
More down here. Click please.
Remember when a Google search used to lead you somewhere?
Now it increasingly just keeps you on Google. In fact, Google results take up 62.6% of the first screen of search results in a sample of 15,000 searches.https://t.co/6bUqEjE29o
— Julia Angwin (@JuliaAngwin) July 28, 2020
